is a partnership between grassroots event promoters, marketers, athletes, supportive brands and retailers, but most importantly participants and fans of actions sports.

Our Mission is 1,2,3:

1.Nurture a community where anyone can participate and share their action passion at any skill level, age, gender or adrenaline rush of choice, find out information on events, places to participate, where to get gear, but most of all push for progression and cross pollination. No matter what kind of board you ride, bike, 4-wheeler, other contraption or if you like to jump from perfectly good airplanes,THIS IS THE PLACE FOR YOU!

2.Provide marketing and logistical resources to support brands, retailers, promoters, athletes (pro and amateur) across the country and compile, organize and disseminate information on all action sports in water, snow, dirt, skate etc. from any appropriate source.

3.Directly produce and assist other entities in producing and marketing action sport and associated lifestyle events and tour stops.

All-Action sports is fast maturing and has a respectable track record of activations and credentials in its short life along with being fueled by 15+ years of innovative lifestyle marketing and event activation experience from Lightning Man Promotions Ltd. and its constellation partners.

Summer 2012
Summer is in the books! We have wrapped our events and activations in the Midwest and Mighty West which actually started in the dead of winter this past January but more on that later…

Winter 10/11
MONSTER MOUNTAIN-Wake the Flakes: The diehard wakeboard crew came out to hit the uphill features towed by snow mobile instead of boat.

USASA SERIES EVENTS: Each weekend throughout the season riders accumulated points in multiple snowboard disciplines all culminating in a trip to Colorado for the National finals for the very best riders!

Windy City Ski and Snowboard Show: Chicagoland’s newest and largest consumer ski and snowboard show to hit the Midwest. With 100,000 sq.ft. of retailers, resorts, clubs, manufacturer reps and a huge sale along with our indoor snowboard rail jam!

Southside Rail Jam October 23, 2010 The early warning! Lots of diehards grabbed their skis and snowboards and jammed! The H-F Park District (25 minutes south of Chicago) made it snow earlier than ever for the South Side Snow Rail Jam!

World Snowboard Day at Raging Buffalo- 12/19/10 World Snowboard Day can be celebrated anywhere there is snow, and even if there isn’t. The aim of this day is to promote snowboarding as a sport and culture.

Northbrook Winter Carnival: 1/16/10. We were engaged to build and conduct a rail jam and did so as a USASA demo event. This awesome winter event was full of great winter activities and hundreds in attendance. The Rail Jam was a big hit

The 3rd Rail Jam, January 22, 2010 at Raging Buffalo– Now in its 4th year, the 3rd Rail Jam is a national, touring, grassroots snow sport competition coupled with live hip hop music, art, fashion, and culture.

Big Season Long Online Contest: We gave away lift tickets and swag all season courtesy of our partners and sponsors

Causes this season: We brought the Action sports community together for a very good cause! Raising money for ( a mission based Christian Organization.

AAS 3rd RAIL JAM 2011
LMP and it’s action sports component partnered with the to plan and execute the Midwest/Chicago area tour stop for the second year in January 2011. All Day DJ and MC battles, break dancers and graffiti set the stage for an epic rail jam at on mountain then as night fell we moved the party to for a live concert event. Giveaways from a ton of sponsors including Skull Candy and Under Armour along with nighttime adult beverages from Kilo Kai!

ANNUAL RIVER GAMES 2009 and 2010
Annual Heritage Harbor RIVER GAMES event. Sunny, skies and pressed out water! As the sun got high in the sky, a steady queue of riders took advantage of the demo gear and free instruction aboard several MasterCraft boats launched for the clinics including riders ranging in age from 8 to 60 (I am guessing). As the day progressed more boats launched and folks enjoyed grilled favorites, soft drinks and beer provided by Crawdad’s bar and grill, played volleyball and bags while the DJ spun a fine set of late summer fun cuts. As we moved toward sundown the sky popped with color as a team of jumpers from Skydive Chicago descended on the harbor trailing smoke landing among the crowd that had assembled to kick off the not so mini “Air and Water” show( The skydivers bundled their chutes as a procession of thrilling barefoot, ski, wake surf and wakeboard athletes began their shoreline passes thrilling the crowd as the MC called the big tricks and crashes to wrap up the day.

Lightning Man Promotions Ltd. and it’s subsidiary brought together the converging worlds of extreme FMX and wakeboarding along with Red Bull and MasterCraft during the Red Bull High Rise event in Grant Park Chicago where Ronnie Renner broke his world vertical jump record with a final jump of 63’5” INCREDIBLE! We then brought this Red Bull premiere athlete, his lovely wife and parents aboard MasterCraft’s Premiere Pro Wakeboard Tour X-Star as a featured boat in the Venetian Night Parade along the Chicago lakefront. With AC/DC blaring on the premium stereo Renner stood triumphant on the transom doing his best Bon Scott air guitar flanked by Red Bull Wings girls as we slowly passed the 500,000 plus that assembled at the lakefront for the parade. Cameras flashed as we approached the Red Bull exclusive viewing area on the shore and the crowd cheered while the cameras rolled on this unique natural brand alignment and unique product placement.

Since 1998 RedBull has called upon LMP to help drive the brand through all manner of consumer on-premise events, programs and brand owned equity activation and to translate these exciting outward facing elements into internal meetings and stake holder content to excite channels and further build the brand and stakeholder loyalties.

AAS stepped in to support our associates at when they rolled through Chi-town with the Journeys Backyard BBQ featuring Shawn White on wheels, Metal Mulisha demos and live music. AAS provided local promotion and some other key in market resources helping to make this event a great success.

All-Action sports( joined forces to promote WorldSnowboard Day 2009 at the Raging Buffalo Snowboard Park Algonquin, IL. Scores of people responded to the call of all ages, genders, shapes and sizes. Taking advantage of Free beginner lessons, discounted lift tickets and gear rentals. Every hour on the hour a new group was introduced to the sport on the learner hill by Raging Buffalo’s skilled coaching staff. Throughout the day participants went from their butts to making it all the way down the hill without a fall! Thanks to Monster Energy for helping us Unleash the Beast! 26 Countries, 108 Resorts, 900 Free Activities.


Every Wednesday, all summer long! In its fifth year. The M-W-W-U is a destination for families and enthusiasts of water sports from throughout the Chicagoland, Southern Wisconsin and Northwest Indiana area to convene and ride behind the best tow boats on water and ride the best gear available in the water sports/wake disciplines for free courtesy of our sponsors and partners. We launch several boats with highly experienced operators and coaches, We outfit the riders with demo gear on the spot and riders of all ages and ability are provided a free pull and lesson.

It is not uncommon for us to have 300-600 people each week and 100+ riders participate on a given Wed. to enjoy the Watersports lifestyle. Never rode before? Not a problem. Comprehensive beginner/intermediate instruction on site as well for free. Starting with fundamentals on land and then by boat all but guaranteeing a successful first try! This all happens on the Fox River at The Broken that provides a great backdrop of music, delicious menu and comfortable surroundings for all with ample parking for vehicles and boats. We also play host to action sports film releases, pro clinic tours and host live entertainment throughout the series. This past season you saw some of the top athletes in the sport and region visit as we moved through the season with big trick and big crash demos at dusk! Mother nature shut us down with a flooded river for a couple weeks but we came back strong! Our season finale saw a huge crowd with the AAS team riders hitting the Monster Kicker Mitsubishi Car Jump in our final Session along with streetbike stunt riders in the lot! An epic way to wrap the season! The 2011 series will be epic!